It's the thought that counts!

OK, so we're a giftware company and we talk gifts all day.

But there's a saying related to our industry that made us think: "It's the thought that counts."

A phrase used to express pretend satisfaction about a less than perfect gift you've received. It's a way of being polite. It's a typically English way of saying "why on earth did you buy me that?" It's usually the precursor to putting the said "thoughtful" gift in the bin the moment the gift-giver has gone home.

But it started us thinking - in the 21st century, with our overwhelming desire to shop only in cloned supermarkets and out-of-town shopping centres - just how much thought really does go into giving gifts any more?

More importantly, what are the gifts you give saying about how you view the recipient?

What exactly are you saying to your Mum when you buy her flowers for Mother's Day simply because it was convenient for you to pick them up in the supermarket at the same time you were buying dog food?

What does it say when you give a wedding gift straight off a big store bridal registry?

Can you really commemorate your relative's Birthday with a gift everybody else buys for their relative's Birthday?

What if you had gone to your local florist for your Mum and had a bouquet made up especially for her? Wouldn't that tell her more?

What if you'd shopped around for a unique, personal wedding gift that the bride & groom could treasure? A gift that none of their married friends already had?

What if your relative's birthday had been properly commemorated with a gift as unique as them?

The next time you're tempted to pick up a soul-less, production-line created one-of-3-million gift for someone in the supermarket or mall, remember what a gift symbolises. It's expressing your own unique regard of/love for/thanks to someone.

Buy something unique. Express yourself properly! Be different!

So, if you want to avoid being thanked with "it's the thought that counts," just make sure the thought actually does count when you buy a gift!

www.uniquebritishgifts.com
Unique giftware made the traditional way by selected British artisans and delivered worldwide